My lecturer gave us a task to find three industry examples of a piece of outstanding use of mixed media or multi-media. At first I was very confused as to what I was expected to do. So, firstly I researched what multi-media was on these sites:
- http://en.wikipedia.org/wiki/Multimedia
- http://www.w3schools.com/html/html_media.asp
From these sites I learned that multimedia refers to a piece that uses a combination of different media forms, such as: pictures, music, text, sound, animation. Multi-media is used in various industries like film, games, advertising, music videos.
Based on my research I found that special effects is a form of media that is used heavily in films, games and animation. With my research on multimedia done, I decided that I will carry out analyses on:
1. Avatar
Avatar, a science fiction film written and directed by James Cameron, released in 2009. The film set in the mid-22nd century takes us to a spectacular new world beyond our
imagination. I chose Avatar because I think it really showed an outstanding example of multi-media. The type of multi-media that was used in the film made it stand out, and that was its use of computer generated imagery (CGI). Firstly the director started to develop the film in 1994 however at the time the technology needed was not available. I think just this alone would inspire many others, especially film directors that you should never give up on your dream. Even though it took over 10 years for his vision to be fulfilled he was still determined and persistent that it will happen!
2. Grand Theft Auto V
http://www.youtube.com/watch?v=hvoD7ehZPcM
Grand Theft Auto 5 is an action-adventure video game, which is part of the GTA game series.
The game is played from the third person perspective in an open world
environment, displaying a form of interactive media.The game features realistic surroundings and the characters within the game also speak. I chose this game as I believe it is very relevant at the moment since it just was released. Personally, I am not a huge fan of video games but I believe that this
one has gained a lot of customers and followers.
This website, is a
collection of internet sites and services provided by Microsoft. At the top of the
website they have icons for social networking websites where you can follow
them on Twitter or like them on Facebook. So displaying these icons in turn
also advertises these social networks. The website also contains links to
different news stories. Within the media industry it allows news reporting to not be confined to
traditional media outlets e.g. newspapers, online news, broadcasting. Through
this website it involves global audiences and tells stories with technology,
which in turn allows audiences to interact with others regarding stories (e.g.
e-mail, twitter). This website also contains embedded videos where viewers can
watch news stories, popular and funny videos.
